The advantages of increasing your social media presence are many. You should optimize your social media channels to increase traffic to your website if you plan to create one for your company. Here are the top four tips you must follow for better visibility online.

Be Authentic

On social media, there are numerous methods to appear genuine. Here's what you can do to prove your brand's authenticity:

· Interact with your customers as though they're friends

· Feature your staff on your social media accounts to humanize your brand

· Discuss the origins and development of your company

· Acknowledge wrongdoing or offer an apology.

Your audience will be able to form a stronger bond with your business if a combination of these factors enables them to view you as a person rather than just a brand.

Regularly Engage with Audience

Let your audience choose the style of engagement you utilize as your purpose on social media is to interact with them. Here is how you can find which engagement method is the best for you:

· Examine which social media sites are receiving the most interaction

· Discover your primary means of communication.

· Check post insights to see what content the audience engages the most with.

· Use polls and questions and ask your customers for reviews.

Engaging with the audience is essential to increasing your social media presence. When you become active and post more, you will not only please your current followers but also find new ones.

Use Social Media Tools

Social media tools help you boost your online presence quickly through several techniques such as ads and campaigns. Through these tools, you can automate your social media account handling. Here are a few tools you can use:

· BuzzSumo helps you discover the most famous content and influential people you can connect with online.

· Google Trends is a free tool by Google to assist anyone looking for hot topics online.

· Unsplash is one of our favorite design, photography, and video resources.

· Buffer helps you plan social media posts, track results, and manage all your accounts in one location.

Optimize your Bio

One of the first things people may notice when they begin following you on social media is your bio. Make sure to link to your website or even essential pages, such as the landing page for a significant product, to let people know what your business does. To optimize your social media bio, include relevant information that speaks about your brand:

· Describe your brand in a sentence or two

· Include contact information, email, and website link.

· Include hashtags

Your social media bio is the first impression made on the audience. People will engage more and increase your social media presence if you put the correct information.

__________________________________________________

Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes. For more information please visit:www.danieljamesconsulting.com.