Social media is one of the largest forms of virtual interaction ever. With an estimated 3.6 billion people on social media worldwide, communicating through social media is the new norm. Social media can also be utilized for many other things, including business. Advertising on social media can be a great outlet for businesses to draw the attention of consumers.
Before starting an ad campaign on a social media site, it is important that the company’s social media page is active and optimized. Make sure that there is enough content on the page so that consumers can see more posts from your company after clicking on the profile from the ad. Make sure that all information is up-to-date, especially the website, phone number, and other contact information.
Pinterest is a social media platform that is used by approximately 335 million people monthly. It is a photo-based social media site that many people use to show off things that they make and sell, usually crafts.
Pinterest ads are very easy to set up, only taking a few quick steps. Simply hit the “Promote” button on a post and customize your ad campaign. Many companies have found Pinterest ads to increase web traffic and sales.
Instagram is another popular social media platform that has over 1 billion active users. It is a photo and video-based social media site. It is used for countless things, and the room for advertising is enormous.
There are several ways to advertise on Instagram. Influencers are people on social media that have a large following. Many influencers on Instagram can be paid to post about a business for all of their followers to see. For example, a clothing brand can send an influencer clothes to wear in Instagram posts to advertise the brand.
Instagram also offers photo and video ads. Instagram ads are integrated in a person’s feed and can also appear on the Explore page. Simply hit the “Promote” button and specify the campaign’s daily budget and how long the campaign will run.
Facebook is a social networking service with 2.6 billion monthly users. It consists of personal pages, business pages, groups, and more. Facebook allows you to share photos, videos, and written posts.
Facebook ads are more specific than Pinterest and Instagram ads. Facebook allows you to choose the objective of your campaign, like brand awareness or video views. You can also narrow the target audience based on age, location, gender, and language. Then you format your ad, choose where you want the ad placed, and pick your budget.
There are many different options regarding advertising on social media, but at the end of the day you have to consider the price and your target audience. Know who you are advertising your products to so you can make an educated decision and when and where to advertise.
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Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.
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