As a business owner, it is always going to be of interest to you and your business to reach more customers. Usually the way to achieve this is by increasing or enhancing your marketing strategy. Whether a team of marketers or yourself are handling the company’s advertising and marketing endeavors, a priority will most likely be how to create ways to bring more traffic to the website. Your company’s website is the hub for information and communication to your business, so increasing traffic will majorly benefit any business.
The first and most obvious way to start generating online traffic is advertising. While this may seem simple, there are many ways to go about advertising your services and/or products. Paying for search ads and display advertising are great and easy ways to get your business in front of people on search engines. An important part of investing in this form of advertising is to make sure it is suiting your company’s goals; traffic and sales are different objectives. Make sure you are prioritizing key words and are aware of what each paid channels exposure opportunities can do for you.
If you’re looking for a broad yet direct outlet for creating traffic, social media can help. The key to utilizing social media as an organic marketing channel is to make it an interactive experience. It won’t be enough to simply post your content and hope people find it. A great way for smaller businesses especially to effectively interact with the right audience is to follow other local accounts and businesses, use hashtags that associate your posts with the area/region of your business, share your content across all social media platforms, and don’t be afraid Social media isn’t solely for organic strategies though, many platforms allow you to boost or “promote” your content which can build great traction on sites like Facebook and Instagram.
Don’t discount the power of on-page SEO. Paying attention to detail is not only helpful for visual creations, but can come in handy when trying to optimize your online content for search engines. It can be a worth-while practice to make prioritize the use of image alt text, internal links, and meta descriptions.
Whether you are interested in increasing website traffic organically or willing to bust out the credit card to do so, there are a multitude of ways to start enhancing your company’s level of exposure. A good reminder before jumping into a few new marketing and advertising strategies would be to ensure your website is ready for increased traffic. This can mean visually, speed, usability, or anything that may impact if users stay on your site after arriving.
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Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.
For more information please visit: www.danieljamesconsulting.com
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