Fast-food giant McDonald's is bringing back its bang-for-the-buck offerings in a new campaign.
Made together with Leo Burnett UK, the latest initiative sees the return of the Saver Menu — the perfect menu for money-conscious McDonald's fans.
The campaign is marked by short, comedic spots that show you how you can "Actually Get Your Money's Worth" through its steal deals.
It does this by contrasting the great value you can get out of McDonald's Saver Menu with other items of the same price, including fireworks and more.
The fast-food chain has also introduced its new offering, the Chili Double Cheeseburger, which will be part of the Saver Menu.
Apart from the spots, the campaign will also include several digital OOH efforts, with over 2,500 digital panels across the nation.
The latest efforts come as part of the brand's decades-old "Like Getting Your Money’s Worth" creative platform, which zones in on the affordable aspect of a McDonald's meal.
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