Fashion retailer Revolve has teamed up with Jeon Somi, recruiting the South Korean-Canadian K-pop artist as the brand's first global brand ambassador.
"Cool Girl Fall with Jeon Somi" brings her energy to a new collection inspired by 90s colors, featuring a special edit highlighting the idol's distinct style that fuses music and fashion.
This will include a selection of curated pieces that reflect Somi's fashion sensibilities, as well as a custom look created for the campaign.
Revolve shared photos from the edit in an Instagram post, where Somi stuns in a set of racing-inspired ensembles.
In a press release, Revolve Chief Brand Officer Raissa Gerona touched on the historic first global campaign's aim of supporting Revolve's brand growth in Asia. She also highlighted Somi's position as a major trendsetter and pop culture figure:
Somi's role as a brand ambassador will also involve the use of her music in Revolve's upcoming marketing campaigns, social media content, and special appearances
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