The internet has become more and more important in business. Both consumers and businesses rely on the internet for countless things. Search engines, such as Google and Bing, control what we see and what we do not see when we are searching for something. How do these search engines decide which results to show?
Basically, search engines are website databases. A program scans and files a webpage, then scans all links on that page and repeats the process. This database is an index of billions of webpages. When you search for something, the index is scanned for pages regarding the topic. The pages are then listed based on a number of factors including keywords, placement of words on the page, and the reliability of the site. How can I alter my webpages so they have an increased chance of being chosen by a search engine as a top result?
What is Search Engine Optimization?
Search engine optimization, or SEO, is making a website more desirable for the algorithms that choose the placement of search results. The goal of search engine optimization is to raise a webpage’s position in results, increasing the likelihood of people clicking on the website, therefore potentially increasing business for the company.
Search engine optimization can be a large project that should be done by somebody that fully understands SEO. Your SEO specialist should be somebody else with extensive practice and expertise in the field, like an SEO consultant or a business consultant. This person must be trustworthy and know what they are doing. If your consultant breaks the search engines’ rules, your website may be banned. You may want to hear testimonials and see results of other businesses they have helped. This expert should study your business and understand many aspects of your company, such as who your competition is and who your customers are.
How Search Engine Optimization is Conducted
Firstly, you must find the expert that you are going to hire for the project. Make sure you take your time to hire the right person for the job. Next, you and the consultant must take the time to review what you want to achieve with this. You and the consultant need to discuss your company. They should know about what your company sells, how and where you market your company, who your competition is and what they do well, and who your customers are.
After this is done, the consultant should conduct a full technical SEO audit. The audit is a deep look into the internals of your website to see what needs to be changed on your website. This process can take many, many hours depending on the size of your website and how many things need to get fixed. Next, you and your consultant should discuss what the next steps are. Depending on the budget, you will decide what changes the consultant should make to your website. Since the algorithms are constantly changing, you may want to consider having search engine optimization conducted periodically.
All in all, there are many things to consider when tackling a project such as SEO. Know what you want and know what your budget before starting the project. We hope that this has helped clarify any confusion you may have had regarding search engine optimization.
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Daniel James Consulting is a Full-Service Business Consulting Firm based in New York that designs solutions tailored specifically to the needs of your business in order to ensure you achieve continued success by designing, developing and implementing plans, metrics and platforms, be it a one-man operation, non-profit, startup or large organization. Our packaged solutions or a la carte selections include Website Design, Marketing & Advertising, Search Engine Positioning, and Graphic Design. Business Management Solutions are also available for companies of all sizes.
For more information please visit: www.danieljamesconsulting.com
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