PPC (pay-per-click) & paid search
Using Google ads, Facebook ads, and other paid platforms, we help our clients find their best buyers. Our agency has managed millions in PPC budgets, so we know what makes a successful PPC agency-client relationship. To get our clients the best results, we built a PPC management program that was totally transparent.
Management Services Offered
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Google Ads (Search & Display Network)
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Instagram Ads
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LinkedIn Ads
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Twitter Ads
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Bing Advertising
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Youtube Advertising
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Facebook Ads
​PPC Marketing: How Does It Work?
Query-based search engines like Google show results based on what you type in.
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Search results often have PPC ads. Your site pops up on top as a sponsored link if someone searches the targeted keyword.
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Using PPC marketing, we can let them see your website when they search for "[Company Type] near me."
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However, it's not that easy. Pay-per-click works via an auction bidding system, where businesses decide how much they are willing to spend per click. They just pay when someone clicks on an ad, not when the ad is displayed.
Unique Approach to PPC Management
PPC is approached differently by every agency. Here are our top core beliefs our PPC program is based on:
You Own the Account
Your PPC account is your ultimate asset. Regardless of who manages your PPC campaign, it's yours after you paid for it to be built and optimized.
No Silos
Our PPC program is specially designed to support the ultimate efforts of our overall digital marketing department: especially unique content marketing, conversion rate optimization, and search engine optimization.
Dedicated Account Manager
We have a dedicated contact person for each client. We give weekly updates, answer questions within 24 hours, attend weekly or monthly calls, and are always there if you have any questions.
Optimize for Conversions
Leads and sales are essential, not clicks, impressions, click-through rates, or anything else that's just vanity. Our optimization is focused on the metrics your business is focused on.
No Long-Term Contracts
We have PPC contracts that run month-to-month, but you have to cancel them 30 days in advance—keeping a client happy means doing amazing work, not tying them to a long-term contract.
Have The Best Team
Our performance improves because of people managing the accounts. We use some technology to track and tweak campaigns. Our top priority is recruiting and retaining the best talent, from our account managers to our PPC specialists to our graphic designers.
A report in Natural Language
We report on the metrics that matter to your company and don't fill you in on the technical stuff. We're happy to talk shop unless you want to geek out.
No Autopilot
Campaign management is performed every day and/or every week, depending on spending velocity. Having a PPC manager on hand always makes sure we're improving the account fast.
Set a New High Score
For every new PPC account we take on, our main goal is to set a new high score. Making sure the account stays in good shape isn't what drives us. The more we get the chance to improve, the more we want to show off. The first few months are when conversions go up by 50-90% (while costs go down).
What Makes PPC Such A Great Investment?
PPC marketing is one of many ways to get ahead of the competition in search engine marketing if you do it right. You're more likely to get results when your ads appear higher on search engines. You can make a good investment in PPC marketing for many reasons, such as:
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Directly reach target customers for better prospects on the website
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Get ahead of your competitors by appearing on keywords they're targeting
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Increase revenue and ROI by generating qualified leads
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Improve your local visibility and learn about the local market by connecting with the local audience
How We Can Help
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Trust us for the best customer retention strategiesSatisfied and loyal customers are the key to success. ​ The customer is the focus. This is an essential basic principle in marketing. ​ Winning new customers is one thing, but retaining them over the long term is what creates the necessary added value. It is said that acquiring a new customer is 5x more expensive than retaining an existing customer. ​ We look at your company through marketing glasses and put ourselves in the shoes of your customers to understand how they "tick." We find out how satisfied your customers are with your services and, above all, what expectations they bring with them. ​ Together, we develop strategies and incentives to increase voluntary customer loyalty. Turn your customers into fans, and they will naturally become loyal to you and even tell their friends about you.
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Innovation management for additive growthAs part of our wide range of consulting services in the field of digital innovation management, we help you to constantly develop and optimize your services in the field of digital marketing. We complement digital marketing consulting with leading innovation theory. We give you the necessary impetus as part of digital consulting for your business so that it meets the ever-increasing customer requirements and can successfully assert itself in competitive situations on the market. You benefit equally from our expertise in online marketing and data analytics: we evaluate your potential as part of an audit and evaluate previous measures. We also analyze the efficiency of your current processes, for example, in online marketing consulting, and develop data-based optimization proposals for you. Rely on our experience and expertise in systematic and strategic change management and growth hacking.
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Accelerate digital marketing growth.To assert themselves in their fast-paced industry, online marketing agencies not only have to constantly develop themselves professionally as digital marketing experts, but they also have to constantly reposition themselves as companies.